Fierce Urgency of Now

Fierce Urgency of Now

Through innovative programming, City Awake is working to improve the experience for Boston young professionals of color by creating a community where everyone feels welcome with the opportunity to thrive. One of the ways in which we do this is through our annual festival: F.U.N.

Registration to attend this event will open in July.

Festival Overview 

Last year, as a part of City Awake, we hosted our first annual Fierce Urgency of NowEnergizing Millennials of Color to Unlock Boston’s Promise (#FUNinBOS) in partnership with The Boston Red Sox, John Hancock, HubSpot, Vertex, The Boston Foundation, Partners Healthcare, Allen & Gerritsen, and WBUR. The festival drew over 2,000 attendees across six days. You can check out last year’s events here.   

This year, from September 4th – 8th, 2019, we will again be supporting a series of events that highlight the experiences, challenges, and opportunities for millennials of color in our city through partnership with organizations & businesses across Greater Boston. 

We will encourage our business community to share what steps their company or industry is taking to improve the experience of millennials of color in Greater Boston. We will also continue to highlight Boston’s diverse neighborhoods, voices, and perspectives through social, cultural, civic, and community events.


In 2017, we released the City of Millennials report through City Awake, which highlighted that "Black and Latino millennials are most likely to report having incomes insufficient to meet their needs,” complementing the ongoing narrative of Greater Boston as an unwelcoming destination for young professionals of color. 

With half of the workforce in Boston being classified as millennials, and nearly half of millennials in Greater Boston being people of color, we know that the business community must play a key role in improving the city’s image in addition to creating opportunities to attract and retain talent. Retention of young people of color is of critical importance to our future as a region.  

What can you expect at this year’s festival? 

You can expect an unconscious bias tour bus experience that will allow attendees the opportunity to address their potential blind-spots to help them be more inclusive leaders, create opportunities for themselves and those around them, and ultimately build a better Boston. You can expect to channel your inner child at during #ThrowbackThursday at The Boston Children’s Museum with a DJ, dance floor, graffiti artists, and break dancers. Looking for inspiring professional panels? We’ve got you covered. Find a panel or discussion that’s right for you and your interests. Whether that be for transgenders in the work place, young professionals dominating the non-profit sector, young professionals of color and their importance to the success of our region, outsmarting the human mind, community building and connecting, and much, much more.

To sum it all up – F.U.N is for everyone. 

For more information, please contact:
Hannah Zinn at